Senior Digital Marketing Team Leader
Job Description:
We are a global industry leader seeking a talented and analytical individual to join our growing team in Lisbon. If you are passionate about the digital landscape, data-driven, and fluent in German, this is your chance to take your career to the next level. We are looking for a dedicated professional to manage and optimize high-level digital marketing campaigns.
As a Senior Digital Marketing Specialist, you will play a crucial role in maximizing the performance of online advertising efforts. You will work in a vibrant, international environment in the heart of Santos, combining the flexibility of hybrid work with the collaboration of in-office days.
Your Responsibilities
- Manage, review, and perform daily account responsibilities associated with paid search platforms and other digital advertising avenues.
- Analyze campaign performance data to identify trends, insights, and opportunities for optimization.
- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
- Provide creative copy suggestions and graphical ad templates.
- Manage display network placement lists on various advertising platforms.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Collaborate with the broader marketing team to ensure a cohesive strategy across all channels.
Requirements
- Language Skills: Native or near-native level of German (C1/C2) and fluency in English (B2/C1).
- Experience: Minimum of 1 year of mandatory experience managing paid search campaigns and working with major digital advertising platforms.
- Technical Skills: Strong proficiency in Excel and data analysis. Familiarity with website analytics tools is a significant plus.
- Soft Skills: Excellent analytical, organizational, project management, and time management skills.
- Attributes: Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
- Eligibility: Must hold valid documentation to work in Portugal.
What We Offer
- Competitive Career Growth: A chance to work with a global team where your expertise is valued and developed.
- Work-Life Balance: A standard Monday to Friday schedule (09:00 18:00) with weekends off.
- Hybrid Model: Enjoy the best of both worlds with a mix of working from home and collaborating in our modern office in the Santos district.
- Multicultural Environment: Immerse yourself in a diverse and inclusive workplace culture.
- Training: Continuous professional development and access to the latest industry tools and resources.